Web design mainly refers to the front end (design) part of the website which also includes the task of writing the mark up. It broadly refers to different processes of production and maintenance of websites. Web Designers are entrusted the task of being up to date with web accessibility guidelines and have a comprehensive knowledge about the usability.
Different areas of web design are:
• Web Graphic Design
• Interface Design
• User experience design
• Search engine optimization
Tools:
Web designers use a variety of tools depending on what part of the development they are involved in , and although these are updated over time, the basic principles remain the same. The main technologies used are :W3C, HTML, CSS3etc or various WYSIWYG editing softwares. They might also use various markup validators to make sure the website conforms to various web accessibility guidelines.
Types:
1. Static Websites:
These websites use static webpages for every page of the website. They are considerably faster and more secure since they don’t require any server to generate any content. Because of these advantages, they are becoming more popular nowadays.
2. Dynamic Websites:
These webpages are generated on the fly and use server side technology to generate web pages. Most of the website today uses this technology.
Responsive Web Design:
Responsive Web Design (RWD) is an approach where it provides the functionality to the website to be viewed on used according to the specific device its being accessed in. Recently, due to the change in types of devices that people use to access websites like smartphones, tablets, etc, the amount of mobile traffic has increased to more than half of the total internet traffic and this makes RWD an essential element of web design.
Standard strategies to be kept in mind while developing RWD:
• Flexible Layout: The usage of proportional sizes to fit to each web page. you can additionally use new CSS3 modules like grid layout, flex box and more.
• Flexible Images and Media: Using CSS to avoid pictures or media overflow out in their containing factors.
• Media Queries: The use of the CSS3 media queries module to hit upon media features like display decision and to reply thus with CSS.
The internet is dynamic and ever changing. It is the drive behind most of the fastest growing industries in the world today. So how should a properly designed website look and feel like? Here are the top principles:
i. User Always Comes First:
Although it is your website, it is the general public which uses your website. Your website must be designed to appeal to them in the most pleasing manner. The more actions a user is able to perform on your website, the closer you are of reaching your goals. Hence, understanding your user base is paramount. What are their needs? What are they interested in? The more detailed the profile of the user, the more effective the web design can be.
ii. Sometimes less is more:
Nowadays keeping the website as simple as possible is essential. Users don’t have a lot of time to waste. Therefore, if the information they are looking for isn’t available on your website within the first few minutes of their search, they’ll surely look for it elsewhere. So don’t bombard your website with media and images, and convey what you are about in the most simplest and attractive of forms.
iii. Implement the latest trends:
The most time consuming but effective activity of web designing for the best results is to get acclimatized with the latest trends as soon as possible. Web designing is ever changing dynamic field and keeping up with the changing trends is essential as well as time consuming.
iv. Testing, Testing and More Testing:
Effective web designing requires constant testing and adjustments. This process is time consuming and requires dedication but the end results are better user engagement, conversion and better lead generation. This is the aim of every business and can never be ignored.
Smaller organizations may have one or two persons who are responsible for programming and designing the visual aspects of the website alone while larger organizations may have a team of designers concentrating on the designing part alone.
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